B2C Marketing Strategy Questions
What are your business goals? What does success look like for you?
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What are your business goals? What does success look like for you?
What is you core offering?
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What is your unique value proposition?
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Do you have a sales strategy? If so, which team members implement it?
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Is your pricing competitive or premium?
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What benefit, real or imagined does your product or service offer?
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What marketing have you done that has worked?
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What marketing have you done that hasn't worked?
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Why are your customers using you?
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How do you currently find out why a customer chose you over a competitor?
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Who do you see getting the most value out of using your products or services?
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What are the primary pain points you're addressing?
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Do you know what objections you face when trying to close a sale? If so, what are they?
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Do you know when your customers are typically looking for your services? I.e. is it at the beginning, middle, or end of the financial year? Is it seasonal?
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What metrics are you currently using to measure success?
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Do you have any current workflows for your customer journey?
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How do you gain feedback from customers to build case studies?
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What are the current speed bumps that are affecting you from getting better results faster?
Do you currently offer any incentives for referrals? Do you want to offer incentives?
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Where do you currently place ads? Have they worked?
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